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What is a REALTOR®, anyway? Holding a real estate agent's or real estate broker's license does not make someone a REALTOR® . Membership in the National Association of REALTORS® entitles licensees to use the term "REALTOR® " on their business cards and in their marketing materials. Being a REALTOR® does have many benefits, including group discounts on products and services, participation in multiple listing services, and continuing education opportunities. However, the most valuable benefit is the REALTOR® Code of Ethics . This code creates the true value that makes the real estate business a profession. It ensures that, in business involving REALTORS® , the client's interests are always protected. Everything you need to know you learned in kindergarten. Do unto others as you would have them do unto you. These statements help clarify the basic framework of the code that all REALTORS® must pledge to uphold as a condition of membership. Strict enforcement of the REALTOR® Code of Ethics by member peers means that all REALTORS® conduct their day-to-day business with foremost concern for the client. In Texas, nearly 50,000 real estate licensees are REALTORS® , and hold active membership in both the National Association of REALTORS® (NAR) and the statewide organization, Texas Association of REALTORS® (TAR). The REALTOR® Code of Ethics was first adopted in 1913 as a voluntary document outlining the professional duties of membership. The code became mandatory in 1924, four years after the Texas Association of REALTORS® was formed. This was an era before licensing was required in many states, and the REALTOR® code helped to establish professionalism and integrity for the real estate industry. In Texas, the Texas Real Estate Commission (TREC) is the licensing authority for agents and brokers.
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